MCT Group Media
Our Advertising and Engagement Solution.
You the advertiser have total control over the schedule of injection via our proprietary Wi-Fi hotspots. We offer complete planning of the campaigns: period, timing, budget and locations. MCT will drive visitors' engagement: set up your targeted marketing campaigns and Activate campaigns based on the MCT free internet. Convert our free public Wi-Fi into a powerful marketing tool and deliver your message and brand direct to the client end.
Why MCT Media?
Many companies spend thousands of dollars annually on static billboards that are placed on busy highways and junctions. They are an excellent source of branding. The question that’s hard to answer is: How many passengers on public transport view and/or engage. Advertisers on the MCT platform are taking a similar message and delivering it directly to the passengers phone.
These impressions can be video, animated GIF’s or static ad’s. Viewers can be directed to websites and social media pages thereby adding millions of hits to any page per month. The MCT platform allows targeted advertising direct to viewers smartphones. You are able to track delivery of your adverts in realtime.
MCT digital marketing provides media reach opportunities for: Manufacturers, Retailers, NGO’s, Churches, Online Sports Betting & more. Unlike traditional media (television, radio and billboards) MCT’s platform delivers customers directly to your site after viewing your advert or promo. The average internet user is aged between 18-30 years old, with around 75% being male.
MCT delivers engagements across many media sectors and is probably best known for its pioneering work in Public transport and Free Taxi Wifi also known as Tro Tros in Ghana,Dala Dalas in Tanzania and Matatus in Kenya
Public Transport
Passengers can effortlessly utilise their time on-board to check mail, surf the net and keep themselves up to date during their journey. We use specifically designed transport durable hardware that ensures a stable communication service over rugged terrains and harsh operational environments. We provide the best available Wi-Fi coverage to the bus at any given time. A truly 4G Experience
We survey routes in advance in order to ensure optimised coverage. MCT is independent of any one particular telecommunications provider. As soon as the passenger logs onto the MCT Wi-Fi network, a registration page will open, enabling user identification. Following this, there is unrestricted internet access.
Many companies spend thousands of dollars annually on static billboards that are placed on busy highways and junctions. They are an excellent source of branding. The question that’s hard to answer is: How many passengers on public transport view and/or engage. Advertisers on the MCT platform are taking a similar message and delivering it directly to the passengers phone.
These impressions can be video, animated GIF’s or static ad’s. Viewers can be directed to websites and social media pages thereby adding millions of hits to any page per month. The MCT platform allows targeted advertising direct to passengers who travel daily to and from work in the city. You are able to track delivery of your adverts in realtime. We can deliver specific content, targeted by location, time, date, sex and age; our platform allows you to direct passengers to your website.
MCT digital marketing provides user opportunities for: Manufacturers, Retailers, NGO’s, Churches, Online Sports Betting & more. Unlike traditional media (television, radio and billboards) MCT’s platform delivers customers directly to your site after viewing your advert or promo. The average internet user is aged between 18-30 years old, with around 75% being male and they are using our product whilst travelling. They are sitting on public transport using our free internet access which makes their journey more enjoyable. We guarantee to increase the number of viewers to your website. You will be able to see the live numbers of people that have visited your site, or link to your site, using tools such as google analytics.
